ACC 2025
OGILVY × MILO
We are very excited that Ogilvy Sydney has confirmed as our agency partner for this year’s challenge, creating a brief alongside their client, MILO.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company. For more information, visit Ogilvy.com.au, and follow us on LinkedIn, Instagram, and Facebook.
About MILO
MILO®, Australia’s iconic crunchy milk drink, was first introduced in 1934—a time of great economic depression—by chemical engineer, Thomas Mayne from Smithtown, NSW.
Nestlé wanted to develop a tonic drink that tasted good enough that children would eat it, whilst giving them the vitamins and minerals they needed, without costing families too much. The drink also had to be made from local ingredients such as malted barley, dried milk and cocoa.
MILO® as we know it today was born—named after MILO® of Croton, a Greek wrestler who lived in the 6th Century BC and possessed legendary strength.
Live Brief Launched
Ogilvy Sydney and MILO deliver brief online via Zoom
Wednesday August 27th
Q&A engagement
Ogilvy Sydney and MILO answer student questions via Zoom
Wednesday September 3rd
ACC Finals
Australasian ACC Finals at Ogilvy Sydney
Thursday October 30th
Blake Arthur - Creative Director, Ogilvy Sydney
Siddharth Kajale – Head of Marketing – Dairy, Nestle Australia
Sally Kissane – CEO Ogilvy Network ANZ
John Greig – Advertising Lecturer, Western Sydney University
Damien Pashby – Client Lead, Ogilvy Sydney
Jake Buckland – Brand Manager – Sponsorships and Communications, Nestle Australia
MEDIA RELEASE – LAUNCH DATE: JUNE 17, 2025
Ogilvy Sydney and MILO kick off 10th Anniversary year for Advertising Capstone Challenge
The 2025 Advertising Capstone Challenge (ACC) is officially underway, with Ogilvy and MILO today announced as this year’s industry partners.
Now in its 10th year, the ACC is designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections, and the skills necessary to thrive in their future careers, offering a unique opportunity to final year advertising and marketing students across Australia and New Zealand.
For this year’s challenge, participants will be tasked with solving real business problems presented by the team at MILO. The brief will require students to tackle a set task by developing innovative, creative and strategic advertising solutions. Finalists will then have the exciting opportunity to present their campaign ideas to a panel of executive judges from Ogilvy Sydney and MILO, with the winning team awarded sought-after mentorships. Please visit our website to see previous industry partners and the winning students’ creative campaigns: advertisingcapstonechallenge.com. The student briefing will kick off online on Wednesday 27th August with shortlisted teams to pitch their campaigns to the Ogilvy and MILO team in late October.
More than 1200 students in 240 teams have participated, with more than 40 industry internships offered to winners from among 230 Australasian finalists since the first challenge commenced in 2016. The five participating universities are Western Sydney University, Swinburne University of Technology Melbourne, University of the Sunshine Coast Queensland, Auckland University of Technology New Zealand, and 10th anniversary special guest university – Curtin University Perth.
Blake Arthur - Creative Director, Ogilvy Sydney
Siddharth Kajale – Head of Marketing – Dairy, Nestle Australia
Sally Kissane – CEO Ogilvy Network ANZ
John Greig – Advertising Lecturer, Western Sydney University
Damien Pashby – Client Lead, Ogilvy Sydney
Jake Buckland – Brand Manager – Sponsorships and Communications, Nestle Australia
MEDIA RELEASE – LAUNCH DATE: JUNE 17, 2025
Ogilvy Sydney and MILO kick off 10th Anniversary year for Advertising Capstone Challenge
The 2025 Advertising Capstone Challenge (ACC) is officially underway, with Ogilvy and MILO today announced as this year’s industry partners.
Now in its 10th year, the ACC is designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections, and the skills necessary to thrive in their future careers, offering a unique opportunity to final year advertising and marketing students across Australia and New Zealand.
For this year’s challenge, participants will be tasked with solving real business problems presented by the team at MILO. The brief will require students to tackle a set task by developing innovative, creative and strategic advertising solutions.
Finalists will then have the exciting opportunity to present their campaign ideas to a panel of executive judges from Ogilvy Sydney and MILO, with the winning team awarded sought-after mentorships.
Please visit our website to see previous industry partners and the winning students’ creative campaigns: advertisingcapstonechallenge.com
The student briefing will kick off online on Wednesday 27th August with shortlisted teams to pitch their campaigns to the Ogilvy and MILO team in late October.
More than 1200 students in 240 teams have participated, with more than 40 industry internships offered to winners from among 230 Australasian finalists since the first challenge commenced in 2016. The five participating universities are Western Sydney University, Swinburne University of Technology Melbourne, University of the Sunshine Coast Queensland, Auckland University of Technology New Zealand, and 10th anniversary special guest university – Curtin University Perth.
As seen above, the collaborators of ACC 2025: Blake Arthur, Siddharth Kajale, Sally Kissane, John Greig, Damien Pashby and Jake Buckland
Siddharth Kajale
Head of Marketing for Dairy, Nestle
“A fast-changing industry requires future thinking so we’re stress testing talent to think beyond the current realms of advertising to go outside the box, taking their theorical learnings into practice for a well-loved brand like MILO.”
Damien Pashby
Client Lead, Ogilvy Sydney
“A career in advertising provides an opportunity to shape culture, spark ideas, and make an impact – and it’s also a heap of fun. At Ogilvy, we are absolutely delighted to support the 10th annual Capstone Challenge, along with our wonderful client partners at MILO, as we work together to build the next generation of industry professionals.”
John Greig
Lecturer, Western Sydney University
“We’re very excited to be working alongside two very iconic industry brands in Ogilvy Sydney and the MILO brand team for this year’s 10th Anniversary Capstone Challenge. This Australasian competition truly helps foster the next generation of advertising graduates!”
“Thanks also go to this year’s ACC sponsors: Advertising Industry Careers, and AdNews.”
With thanks to this year's sponsors:
Media Contact
Ogilvy: Rebecca Tilly
rebecca.tilly@ogilvy.com
Nestle: Emma Wilson, Nestle Consumer PR & Social Manager
Emma.Wilson@au.nestle.com