2022 Past Winners
2022 Brief | Bastion × Cancer Institute, NSW
| Team Name | Brella Creative |
|---|---|
| Student Names | Alicia Henry, Chelsea Knight, Linda Montealegre, Emma Rutherford, Alex Tink & Adriana Yung |
| University | Swinburne University of Technology |
Brief Objectives
- Encourage Australians who currently vape to quit.
- Reduce the amount of young people taking up e-cigarettes
- Discourage overall e-cigarette use among 14-24 year olds within NSW.
Winning Pitch
The winning pitch from the Swinburne University of Technology presented their big idea ‘Why I won’t’, an emotional campaign that shares real stories from real young people that explain why they won’t use e-cigarettes.
Bastion, Sydney × Cancer Institute, NSW
Bastion and their client, Cancer Institute NSW, presented the 2022 Capstone Challenge – a behaviour change brief. Students were given the task of coming up with a campaign to address the ever-increasing issue of vaping among young people.
