{"id":86235,"date":"2025-05-22T04:06:06","date_gmt":"2025-05-22T04:06:06","guid":{"rendered":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/?page_id=86235"},"modified":"2025-06-16T03:29:11","modified_gmt":"2025-06-16T03:29:11","slug":"2025-brief","status":"publish","type":"page","link":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/2025-brief\/","title":{"rendered":"ACC 2025 Brief"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;400137&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;892641&#8243;][vc_custom_heading text_color=&#8221;color-144946&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;369202&#8243; text_color_type=&#8221;uncode-palette&#8221;]ACC 2025[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;711241&#8243; heading_custom_size=&#8221;60&#8243;]<span class=\"font-181735\">OGILVY \u00d7 MILO<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-144946&#8243; uncode_shortcode_id=&#8221;838060&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-112418\">We are very excited that Ogilvy Sydney has confirmed as our agency partner for this year\u2019s challenge, creating a brief alongside their client, MILO. <\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;329914&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;105904&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;228348&#8243;][vc_single_image media=&#8221;86247&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;583505&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;400350&#8243;]<b>About Ogilvy<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;171662&#8243;]<\/p>\n<p style=\"font-weight: 400;\">Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity \u2013 innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently<span class=\"m_-3091500294737366206apple-converted-space\">\u00a0<\/span><a title=\"https:\/\/url.au.m.mimecastprotect.com\/s\/yhhtCGv0pAC1kMGG6hKf1hB64lc?domain=ogilvy.com\" href=\"https:\/\/www.ogilvy.com\/ideas\/ogilvy-becomes-first-network-top-both-warc-creative-100-effective-100-consecutive-years\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ogilvy.com\/ideas\/ogilvy-becomes-first-network-top-both-warc-creative-100-effective-100-consecutive-years&amp;source=gmail&amp;ust=1749854334001000&amp;usg=AOvVaw0sbKzq0QHcoi1lAN-Oulu9\">ranks<\/a><span class=\"m_-3091500294737366206apple-converted-space\">\u00a0<\/span>as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to\u00a0deliver creative solutions that drive unreasonable impact for clients and communities.\u00a0Ogilvy is a WPP company. For more information, visit<span class=\"m_-3091500294737366206apple-converted-space\">\u00a0<\/span><a title=\"https:\/\/url.au.m.mimecastprotect.com\/s\/Oln-CJyBv1cqZY55VuGhWhyFbvd?domain=ogilvy.com.au\/\" href=\"https:\/\/www.ogilvy.com.au\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.ogilvy.com.au\/&amp;source=gmail&amp;ust=1749854334001000&amp;usg=AOvVaw0oVwoQ47uVoTfCTV5Qpury\">Ogilvy.com.au<\/a>, and follow us on<span class=\"m_-3091500294737366206apple-converted-space\">\u00a0<\/span><a title=\"https:\/\/url.au.m.mimecastprotect.com\/s\/OkW7CK1DwGc2Onmm6h3ilh5W1y3?domain=linkedin.com\" href=\"https:\/\/www.linkedin.com\/company\/ogilvy-australia\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/company\/ogilvy-australia&amp;source=gmail&amp;ust=1749854334001000&amp;usg=AOvVaw0Iveho4iXHqI04AIH_ff4G\">LinkedIn<\/a>,\u00a0<a title=\"https:\/\/url.au.m.mimecastprotect.com\/s\/cF4nCL7ExGcRK1447hmsZhyMpST?domain=instagram.com\/\" href=\"https:\/\/www.instagram.com\/ogilvyau\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/ogilvyau\/&amp;source=gmail&amp;ust=1749854334001000&amp;usg=AOvVaw14CgDuYeD3kqPWu1lzFonk\">Instagram<\/a>, and\u00a0<a title=\"https:\/\/url.au.m.mimecastprotect.com\/s\/oNWhCMwGyXcqXZWW7uQtmh8QM-8?domain=facebook.com\" href=\"https:\/\/www.facebook.com\/ogilvyaustralia\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/ogilvyaustralia&amp;source=gmail&amp;ust=1749854334001000&amp;usg=AOvVaw1QynMQ7A9keVZBKLat9XtQ\">Facebook<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;113674&#8243;][vc_single_image media=&#8221;86478&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;785413&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;732018&#8243;]<b>About MILO<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;887312&#8243;]MILO\u00ae, Australia&#8217;s iconic crunchy milk drink, was first introduced in 1934\u2014a time of great economic depression\u2014by chemical engineer, Thomas Mayne from Smithtown, NSW.<\/p>\n<p>Nestl\u00e9 wanted to develop a tonic drink that tasted good enough that children would eat it, whilst giving them the vitamins and minerals they needed, without costing families too much. The drink also had to be made from local ingredients such as malted barley, dried milk and cocoa.<\/p>\n<p>MILO\u00ae as we know it today was born\u2014named after MILO\u00ae of Croton, a Greek wrestler who lived in the 6th Century BC and possessed legendary strength.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;109098&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;106126&#8243;][vc_separator sep_color=&#8221;color-206062&#8243; uncode_shortcode_id=&#8221;632962&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;168700&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;444201&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;158787&#8243;]<span class=\"font-181735\" style=\"font-weight: 400;\">Live Brief Launched<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-112418&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;133267&#8243; subheading=&#8221;Wednesday August 27th&#8221;]<span class=\"font-112418\" style=\"font-weight: 400;\">Ogilvy Sydney and MILO deliver brief online via Zoom<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;200577&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_weight=&#8221;700&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;167757&#8243;]Q&amp;A engagement[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;214358&#8243; subheading=&#8221;Wednesday September 3rd&#8221;]<span class=\"font-112418\" style=\"font-weight: 400;\">Ogilvy Sydney and MILO answer student questions via Zoom<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;501280&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;201997&#8243;]ACC Finals[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;921590&#8243; subheading=&#8221;Thursday October 30th&#8221;]<span class=\"font-112418\" style=\"font-weight: 400;\">Australasian ACC Finals at Ogilvy Sydney<\/span>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-206062&#8243; uncode_shortcode_id=&#8221;184832&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;168668&#8243; row_height_pixel=&#8221;750&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;147869&#8243;][vc_single_image media=&#8221;86479&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; uncode_shortcode_id=&#8221;148004&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;85&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;170185&#8243;][vc_custom_heading text_size=&#8221;fontsize-160000&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;131848&#8243;]Blake Arthur &#8211; Creative Director, Ogilvy Sydney<br \/>\nSiddharth Kajale \u2013 Head of Marketing \u2013 Dairy, Nestle Australia<br \/>\nSally Kissane \u2013 CEO Ogilvy Network ANZ<br \/>\nJohn Greig \u2013 Advertising Lecturer, Western Sydney University<br \/>\nDamien Pashby \u2013 Client Lead, Ogilvy Sydney<br \/>\nJake Buckland \u2013 Brand Manager \u2013 Sponsorships and Communications, Nestle Australia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;533228&#8243;][vc_custom_heading text_color=&#8221;color-144946&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;182355&#8243; text_color_type=&#8221;uncode-palette&#8221;]<b>MEDIA RELEASE \u2013 <\/b><b>LAUNCH DATE: JUNE 17, 2025<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;987780&#8243;]Ogilvy Sydney and MILO kick off 10th Anniversary year for Advertising Capstone Challenge[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;137201&#8243;]The 2025 Advertising Capstone Challenge (ACC) is officially underway, with Ogilvy and MILO today announced as this year\u2019s industry partners.<\/p>\n<p>Now in its 10<sup>th<\/sup> year, the ACC is designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections, and the skills necessary to thrive in their future careers, offering a unique opportunity to final year advertising and marketing students across Australia and New Zealand.<\/p>\n<p>For this year\u2019s challenge, participants will be tasked with solving real business problems presented by the team at MILO. The brief will require students to tackle a set task by developing innovative, creative and strategic advertising solutions. Finalists will then have the exciting opportunity to present their campaign ideas to a panel of executive judges from Ogilvy Sydney and MILO, with the winning team awarded sought-after mentorships. Please visit our website to see previous industry partners and the winning students\u2019 creative campaigns: advertisingcapstonechallenge.com. The student briefing will kick off online on Wednesday 27<sup>th<\/sup> August with shortlisted teams to pitch their campaigns to the Ogilvy and MILO team in late October.<\/p>\n<p>More than 1200 students in 240 teams have participated, with more than 40 industry internships offered to winners from among 230 Australasian finalists since the first challenge commenced in 2016. The five participating universities are Western Sydney University, Swinburne University of Technology Melbourne, University of the Sunshine Coast Queensland, Auckland University of Technology New Zealand, and 10<sup>th<\/sup> anniversary special guest university &#8211; Curtin University Perth.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;192692&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138169&#8243;][vc_single_image media=&#8221;86479&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; uncode_shortcode_id=&#8221;151171&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;150607&#8243;][vc_custom_heading text_size=&#8221;fontsize-160000&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;731264&#8243;]Blake Arthur &#8211; Creative Director, Ogilvy Sydney<br \/>\nSiddharth Kajale \u2013 Head of Marketing \u2013 Dairy, Nestle Australia<br \/>\nSally Kissane \u2013 CEO Ogilvy Network ANZ<br \/>\nJohn Greig \u2013 Advertising Lecturer, Western Sydney University<br \/>\nDamien Pashby \u2013 Client Lead, Ogilvy Sydney<br \/>\nJake Buckland \u2013 Brand Manager \u2013 Sponsorships and Communications, Nestle Australia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;679148&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;647436&#8243;][vc_custom_heading text_color=&#8221;color-144946&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;337682&#8243; text_color_type=&#8221;uncode-palette&#8221;]<b>MEDIA RELEASE \u2013 <\/b><b>LAUNCH DATE: JUNE 17, 2025<\/b>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;835468&#8243;]Ogilvy Sydney and MILO kick off 10th Anniversary year for Advertising Capstone Challenge[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;743077&#8243;]The 2025 Advertising Capstone Challenge (ACC) is officially underway, with Ogilvy and MILO today announced as this year\u2019s industry partners.<\/p>\n<p>Now in its 10th year, the ACC is designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections, and the skills necessary to thrive in their future careers, offering a unique opportunity to final year advertising and marketing students across Australia and New Zealand.<\/p>\n<p>For this year\u2019s challenge, participants will be tasked with solving real business problems presented by the team at MILO. The brief will require students to tackle a set task by developing innovative, creative and strategic advertising solutions.<\/p>\n<p>Finalists will then have the exciting opportunity to present their campaign ideas to a panel of executive judges from Ogilvy Sydney and MILO, with the winning team awarded sought-after mentorships.<\/p>\n<p>Please visit our website to see previous industry partners and the winning students\u2019 creative campaigns: advertisingcapstonechallenge.com<\/p>\n<p>The student briefing will kick off online on Wednesday 27th August with shortlisted teams to pitch their campaigns to the Ogilvy and MILO team in late October.<\/p>\n<p>More than 1200 students in 240 teams have participated, with more than 40 industry internships offered to winners from among 230 Australasian finalists since the first challenge commenced in 2016. The five participating universities are Western Sydney University, Swinburne University of Technology Melbourne, University of the Sunshine Coast Queensland, Auckland University of Technology New Zealand, and 10th anniversary special guest university &#8211; Curtin University Perth.<\/p>\n<p>As seen above, the collaborators of ACC 2025: Blake Arthur, <span lang=\"EN-US\">Siddharth Kajale, <\/span>Sally Kissane, John Greig, Damien Pashby and Jake Buckland[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;173913&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138169&#8243;][vc_separator sep_color=&#8221;color-206062&#8243; uncode_shortcode_id=&#8221;874702&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;197911&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;183531&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;801210&#8243; subheading=&#8221;Head of Marketing for Dairy, Nestle&#8221;]<\/p>\n<div>Siddharth Kajale<\/div>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;122729&#8243;]\u201cA fast-changing industry requires future thinking so we&#8217;re stress testing talent to think beyond the current realms of advertising to go outside the box, taking their theorical learnings into practice for a well-loved brand like MILO.&#8221;[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;192235&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;145901&#8243; subheading=&#8221;Client Lead, Ogilvy Sydney&#8221;]<\/p>\n<div>Damien Pashby<\/div>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;103924&#8243;]&#8221;A career in advertising provides an opportunity to shape culture, spark ideas, and make an impact &#8211; and it\u2019s also a heap of fun. At Ogilvy, we are absolutely delighted to support the 10th annual Capstone Challenge, along with our wonderful client partners at MILO, as we work together to build the next generation of industry professionals.\u201d[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;314786&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;small&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;177228&#8243; subheading=&#8221;Lecturer, Western Sydney University&#8221;]<\/p>\n<div>John Greig<\/div>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;442118&#8243;]\u201cWe\u2019re very excited to be working alongside two very iconic industry brands in Ogilvy Sydney and the MILO brand team for this year\u2019s 10<sup>th<\/sup> Anniversary Capstone Challenge. This Australasian competition truly helps foster the next generation of advertising graduates!&#8221;<\/p>\n<p>\u201cThanks also go to this year\u2019s ACC sponsors: Advertising Industry Careers, and AdNews.\u201d[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;color-206062&#8243; uncode_shortcode_id=&#8221;710291&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;140512&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;165851&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;168127&#8243;]<span class=\"font-181735\">With thanks to this year&#8217;s sponsors:<\/span>[\/vc_custom_heading][vc_gallery el_id=&#8221;gallery-2025-Sponsors&#8221; type=&#8221;carousel&#8221; medias=&#8221;85751,85750&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;2&#8243; thumb_size=&#8221;two-one&#8221; gutter_size=&#8221;4&#8243; media_items=&#8221;media|nolink|original&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; stage_padding=&#8221;0&#8243; single_text=&#8221;under&#8221; single_overlay_opacity=&#8221;50&#8243; single_image_anim=&#8221;no&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;0&#8243; single_title_family=&#8221;font-181735&#8243; single_title_dimension=&#8221;h5&#8243; single_title_weight=&#8221;700&#8243; single_icon=&#8221;fa fa-plus2&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; single_animation_delay=&#8221;100&#8243; no_double_tap=&#8221;yes&#8221; items=&#8221;eyI4Mzc3Nl9pIjp7InNpbmdsZV93aWR0aCI6IjMifSwiODM3NzdfaSI6eyJzaW5nbGVfd2lkdGgiOiIzIn19&#8243; uncode_shortcode_id=&#8221;184022&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141823&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;113674&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;148737&#8243;]<b>Media Contact<\/b>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;140708&#8243;]Ogilvy: Rebecca Tilly<br \/>\n<a href=\"mailto:rebecca.tilly@ogilvy.com\">rebecca.tilly@ogilvy.com<\/a><\/p>\n<p>Nestle: Emma Wilson, Nestle Consumer PR &amp; Social Manager<br \/>\n<a href=\"mailto:Emma.Wilson@au.nestle.com\">Emma.Wilson@au.nestle.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;400137&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/86235"}],"collection":[{"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/comments?post=86235"}],"version-history":[{"count":63,"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/86235\/revisions"}],"predecessor-version":[{"id":86721,"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/86235\/revisions\/86721"}],"wp:attachment":[{"href":"https:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/media?parent=86235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}