Capstone Library

Guest speakers sharing insights into the industry.

Welcome to our exclusive video collection featuring presentations from a mix of professionals, spanning the realms of advertising creatives, marketers, strategists, and media planners. With insights gathered from decades of experience. Dive in, and get inspired.

Media Planning

Simon Chard, Nissan

Coming up creative ideas

Ben & Nic (Creative Team)/ CHEP

What is your story is?

Mark Lees

Social Media Advertising

Calum Easton, TBWA

A problem half stated

Ben Shepherd

What is your story is?

Dominic Counahan, Thinkerbell

Consumer insight

Philip Sneldon, Storymining

Creativity & constraint

Ken Roberts, Forethought

Past winners

Elise, Charlotte, Chelsea

Brand Positioning

Simon Murphy, Publicis

Situational Analysis

Roger Correia, IBIS World

Segmentation

Dr Ross Honeywill, Ctr. for Social Economics

How to write a great car ad

Ben Welsh, DDB

Advertising effectiveness

Colin Wilson-Brown, The Clinic

Brand activation

Simon Skidmore, JMS Agency

Ideation

Jessamy Ross, GrowthOps

The mighty creative brief

Pieter-Paul von Weiler, AJF Growth Ops.

How I approach a brief

Christopher Colter, Initiative

Media planning and buying

Lizzy O'Connor, PHD Media

Digging for the key insight

Zara Cooper, BWM Dentsu