{"id":85202,"date":"2024-07-03T02:18:55","date_gmt":"2024-07-03T02:18:55","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/?page_id=85202"},"modified":"2025-06-22T09:12:19","modified_gmt":"2025-06-22T09:12:19","slug":"2024-2018-winners","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/2024-2018-winners\/","title":{"rendered":"2018 Winners"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;369615&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; 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row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173284&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;148756&#8243;][vc_single_image media=&#8221;83901&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;593047&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;761567&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187628&#8243;][vc_custom_heading text_color=&#8221;color-206062&#8243; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; 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media_width_percent=&#8221;80&#8243; media_ratio=&#8221;five-four&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;168943&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;973836&#8243;][vc_icon icon=&#8221;fa fa-cross&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;171393&#8243;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;644216&#8243;][vc_single_image media=&#8221;83932&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;five-four&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;182633&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;180103&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;119608&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;101518&#8243;]<span class=\"font-181735\">Partner: AFJ Partnership<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;153916&#8243;]<span class=\"font-112418\">AFJ Partnership, a Melbourne-based agency and their client, Dare Iced Coffee, provided students with the \u2018live\u2019 brief for 2017. Students were challenged to create and communicate the brand\u2019s improved sustainability and environmental benefits by its move to use of PET packaging.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;203113&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;143970&#8243;]<span class=\"font-181735\"><b>Brief Objectives:<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;115334&#8243;]<\/p>\n<ul>\n<li><span class=\"font-112418\">Improve the brand\u2019s image through social responsibility perceptions and consumer recommendations<\/span><\/li>\n<li><span class=\"font-112418\">Maintain current sales growth trajectory of 7% year-over-year growth<\/span><\/li>\n<li><span class=\"font-112418\">Increase positive sentiment towards <em>Lion<\/em> marketing campaigns through key retail partners such as: Coles, Woolworths and 7Eleven<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;122110&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;181642&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;321822&#8243;]<span class=\"font-181735\"><b>Winning Pitch<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;163664&#8243;]<span class=\"font-112418\">The winning pitch came from Swinburne University of Technology who presented their campaign, \u2018GOT GUILT?\u2019, which used humorous storytelling to make light of environmental guilt. Through their sustainable design strategy and creative catch-phrases, they used relatable consumer experiences to showcase Dare\u2019s increased drive for eco-friendliness.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;843059&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;160145&#8243;]<span class=\"font-181735\"><b>Winning Team\u00a0<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;159709&#8243;]<\/p>\n<table style=\"border-collapse: collapse; border: none;\">\n<tbody>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Team Name<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Scope<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Student Names<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Nada Sau, Laura Peebles, Courtney Bree, Brenton Gardiner, Michael Jakubicki, and Myles Deering<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">University<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Swinburne University of Technology<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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