{"id":85194,"date":"2024-07-03T02:18:47","date_gmt":"2024-07-03T02:18:47","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/?page_id=85194"},"modified":"2025-06-22T09:06:32","modified_gmt":"2025-06-22T09:06:32","slug":"2024-2017-winners","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/2024-2017-winners\/","title":{"rendered":"2017 Winners"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;359957&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;186936&#8243; column_width_pixel=&#8221;750&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;159341&#8243;][vc_custom_heading text_color=&#8221;color-206062&#8243; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;836331&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;60&#8243;]<span class=\"font-181735\">2017 Brief: <\/span><span class=\"font-181735\">7-Eleven Slurpee<\/span>[\/vc_custom_heading][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;147256&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; 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shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;644216&#8243;][vc_single_image media=&#8221;83925&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;four-three&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;130115&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;800810&#8243;][vc_single_image media=&#8221;83892&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; 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shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185041&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;745932&#8243;][vc_custom_heading text_color=&#8221;color-206062&#8243; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;123505&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;75&#8243;]<span class=\"font-181735\">2017 Brief: <\/span><span class=\"font-181735\">7-Eleven Slurpee<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; 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overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;973836&#8243;][vc_icon icon=&#8221;fa fa-cross&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;171393&#8243;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;644216&#8243;][vc_single_image media=&#8221;83925&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;five-four&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;670165&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;114576&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;125570&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;264570&#8243;]<span class=\"font-181735\"><b>Partner: Leo Burnett<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;153441&#8243;]<span class=\"font-112418\">Melbourne-based agency Leo Burnett asked teams to create the next \u2018big thing\u2019 for their client, Slurpee. This brief focussed on how digital platforms can be used to expand product reach, and attract sales from the target audience of university students.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;882935&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;211825&#8243;]<span class=\"font-181735\"><b>Brief Objectives:<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;123371&#8243;]<\/p>\n<ul>\n<li><span class=\"font-112418\"> Raise the stakes and give Slurpee a competitive edge, namely improving BYO Cup Day<\/span><\/li>\n<li><span class=\"font-112418\">Increase Slurpee\u2019s reputation as the \u2018most exciting brand in frozen beverages\u2019<\/span><\/li>\n<li>Renew the public\u2019s appreciation for the &#8216;Slurpee experience&#8217;<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;126904&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;355105&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;599073&#8243;]<span class=\"font-181735\"><b>Winning Pitch<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;971685&#8243;]<span class=\"font-112418\">The winning pitch was from Swinburne University of Technology, who came up with a campaign called \u2018Slurp-Tea\u2019. Their multi-channel campaign used natural design aesthetics to promote a focus on health and organic ingredients which would revitalise the Slurpee experience during even the coldest time of year. <\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;201565&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;922956&#8243;]<span class=\"font-181735\"><b>Winning Team\u00a0<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;159262&#8243;]<\/p>\n<table style=\"border-collapse: collapse; border: none;\">\n<tbody>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Team Name<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">One Idea<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Student Names<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Rebekah England, Felicia Leong, Ruby Mazzocco, Daniel Vesel<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">University<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Swinburne University of Technology<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; 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