{"id":85185,"date":"2024-07-03T02:18:37","date_gmt":"2024-07-03T02:18:37","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/?page_id=85185"},"modified":"2025-06-22T08:05:35","modified_gmt":"2025-06-22T08:05:35","slug":"2024-2016-winner","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/2024-2016-winner\/","title":{"rendered":"2016 Winners"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;116512&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;186936&#8243; column_width_pixel=&#8221;750&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;159341&#8243;][vc_custom_heading text_color=&#8221;color-206062&#8243; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;179897&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;60&#8243;]<span class=\"font-181735\">2016 Brief: Cricket Australia\u2019s Women\u2019s Big Bash League<\/span>[\/vc_custom_heading][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;147256&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; 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shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;644216&#8243;][vc_single_image media=&#8221;83933&#8243; media_width_percent=&#8221;54&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;171795&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;558080&#8243;][vc_single_image media=&#8221;83896&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;809150&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;750597&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;136498&#8243;][vc_single_image media=&#8221;83896&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;257504&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;209704&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;181094&#8243;][vc_custom_heading text_color=&#8221;color-206062&#8243; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;208230&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;75&#8243;]<span class=\"font-181735\">2016 Brief: Cricket Australia\u2019s Women\u2019s Big Bash League<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;147256&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113598&#8243;][vc_single_image media=&#8221;85651&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;five-four&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;877034&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;973836&#8243;][vc_icon icon=&#8221;fa fa-cross&#8221; size=&#8221;fa-2x&#8221; uncode_shortcode_id=&#8221;171393&#8243;][\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;644216&#8243;][vc_single_image media=&#8221;83933&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;five-four&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;869466&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;141164&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;138061&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;173631&#8243;]<span class=\"font-181735\"><b>Partner: M&amp;C SAATCHI<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;376056&#8243;]<span class=\"font-112418\">M&amp;C Saatchi provided ACCA with its first ever brief for the competition in collaboration with their client, Cricket Australia. The challenge was to create an integrated campaign for the Women\u2019s Big Bash League (WBBL), and devise a plan of how the new competition would best be positioned in a male-dominated industry to ultimately attract female support and engagement.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;161806&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;169507&#8243;]<span class=\"font-181735\"><b>Brief Objectives:<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;123258&#8243;]<\/p>\n<ul>\n<li><span class=\"font-112418\">Spread awareness of the WBBL as its own entity<\/span><\/li>\n<li><span class=\"font-112418\">Increase audience and viewership of broadcasted WBBL games<\/span><\/li>\n<li><span class=\"font-112418\">Inspire the next generation of players by increasing female participation<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;inverted-device-order&#8221; uncode_shortcode_id=&#8221;213640&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;120736&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;195904&#8243;]<span class=\"font-181735\"><b>Winning Pitch<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;190028&#8243;]<span class=\"font-112418\">The winning pitch came from The University of Queensland, who proposed the idea of a \u201cNew Daddy-Daughter Day\u201d. This connected the existing passionate cricket audience with a younger potential audience, and created a campaign that would also address the social issue of the communication gap between fathers and daughters.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; radius=&#8221;sm&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;513942&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;114349&#8243;]<span class=\"font-181735\"><b>Winning Team\u00a0<\/b><\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;191804&#8243;]<\/p>\n<table style=\"border-collapse: collapse; border: none;\">\n<tbody>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Team Name<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Big Media<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">Student Names<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">Elise Biddle, Jodie Rees, Georgia McDermott, Monty Quaife-Ryan, and Patrick Bevitt<\/span><\/td>\n<\/tr>\n<tr>\n<th style=\"text-align: left; font-family: Amiko; font-size: 16px; padding-left: 0px;\"><span class=\"font-112418\">University<\/span><\/th>\n<td style=\"text-align: left; font-family: Quicksand; font-size: 16px; padding-left: 0px; font-weight: normal;\"><span class=\"font-112418\">The University of Queensland<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; 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