{"id":85145,"date":"2024-07-02T12:33:03","date_gmt":"2024-07-02T12:33:03","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/?page_id=85145"},"modified":"2025-06-12T11:40:35","modified_gmt":"2025-06-12T11:40:35","slug":"library","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/library\/","title":{"rendered":"Library"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;400137&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;892641&#8243;][vc_custom_heading text_color=&#8221;color-144946&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;163090&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-112418 font-181735\">Capstone Library<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;109908&#8243;]<span class=\"font-181735\">Guest speakers sharing insights into the industry<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-144946&#8243; uncode_shortcode_id=&#8221;529541&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-112418\">Welcome to our exclusive video collection featuring presentations from a mix of professionals, spanning the realms of advertising creatives, marketers, strategists, and media planners. With insights gathered from decades of experience. Dive in, and get inspired.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;329914&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;179414&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;200232&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;948950&#8243;]<span class=\"font-181735\">Media Planning<br \/>\n<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84497&#8243; caption=&#8221;yes&#8221; media_poster=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;194004&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;212558&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;102703&#8243;]<span class=\"font-181735\">Coming up creative ideas<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84498&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;607632&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;122201&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;199210&#8243;]<span class=\"font-181735\">What is your story?<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84499&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;926840&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;153589&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;154246&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;730010&#8243;]<span class=\"font-181735\">Social Media Advertising<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84500&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;653091&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;822814&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;166709&#8243;]<span class=\"font-181735\">A problem half stated<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84501&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;581978&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;306164&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;122361&#8243;]Brand Meaning, Brand Expression[\/vc_custom_heading][vc_single_image media=&#8221;84502&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;179456&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;178680&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;112976&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;168291&#8243;]<span class=\"font-181735\">Consumer insight<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84504&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;202153&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;597424&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;182532&#8243;]<span class=\"font-181735\">Creativity &amp; constraint<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84505&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;301954&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;194337&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;961717&#8243;]<span class=\"font-181735\">Past winners<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84507&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;382092&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;348691&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;148124&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;182342&#8243;]<span class=\"font-181735\">Brand Positioning<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84508&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;177799&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;194972&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;158252&#8243;]<span class=\"font-181735\">Situational Analysis<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84509&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;296985&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;800989&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;147616&#8243;]<span class=\"font-181735\">Segmentation<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84510&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;115323&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;209613&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;202143&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;630842&#8243;]<span class=\"font-181735\">How to write a great car ad<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84511&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;268420&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;200736&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;405252&#8243;]<span class=\"font-181735\">Advertising effectiveness<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84514&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;972280&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;187765&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;114873&#8243;]<span class=\"font-181735\">Brand activation<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84515&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;897872&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;142545&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;291714&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;817884&#8243;]<span class=\"font-181735\">Ideation<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84516&#8243; caption=&#8221;yes&#8221; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;291871&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;874566&#8243;][vc_custom_heading text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;966793&#8243;]<span class=\"font-181735\">The mighty creative brief<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;84517&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;138436&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; 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