{"id":84831,"date":"2024-07-01T06:36:36","date_gmt":"2024-07-01T06:36:36","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/?page_id=84831"},"modified":"2025-06-12T12:16:28","modified_gmt":"2025-06-12T12:16:28","slug":"guidelines","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/guidelines\/","title":{"rendered":"Guidelines"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;400137&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;892641&#8243;][vc_custom_heading text_color=&#8221;color-144946&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;883203&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-112418 font-181735\">ACC Guidelines<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;586742&#8243;]<span class=\"font-181735\">Understanding the capstone challenge<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-144946&#8243; uncode_shortcode_id=&#8221;594413&#8243; text_color_type=&#8221;uncode-palette&#8221;]Endorsed by the ACC Management Committee \u2013 26 July 2024[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;329914&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; el_class=&#8221;row-letaral section-lateral row-horizontal-display overflow-hidden shape-bg additions&#8221; uncode_shortcode_id=&#8221;297557&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;211279&#8243;]<span class=\"font-181735\" style=\"font-weight: 400;\">What is the advertising capstone challenge?<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;380292&#8243;]<\/p>\n<ul>\n<li><span class=\"font-112418\">The advertising capstone challenge (ACC) is a team-based student competition through which students take on an authentic creative advertising business challenge and competitively pitch fully-fledged campaigns to real-world clients.<\/span><\/li>\n<li><span class=\"font-112418\">The competition is usually run between August and October each year and is open to higher education institutions in Australia, and New Zealand that offer advanced courses and preferably minors or majors in advertising.<\/span><\/li>\n<li><span class=\"font-112418\">Educational institutions must be undergraduate degree awarding institutions (e.g. universities, colleges, institutes of higher education) that offer a capstone or capstone equivalent unit of study at either 2nd or 3rd year in an undergraduate degree program.<\/span><\/li>\n<li><span class=\"font-112418\">Work submitted as part of the ACC must be original i.e. created and authored by the students participating. Student teams cannot hire, or sub-contract elements of work required to anyone else, nor draw on their academic supervisors\/lecturers for anything more than the usual guidance and feedback provided in courses of this nature.<\/span><\/li>\n<li><span class=\"font-112418\">Student teams participating in the ACC must be made up of a minimum of four students, and maximum of six students. Most years, most teams are 5 person teams.<\/span><\/li>\n<li><span class=\"font-112418\">Student teams and their supervisors will be supplied with a clear and full briefing in an authentic real-world format, as well as an a \u2018live brief\u2019 from the client and advertising agency partner.<\/span><\/li>\n<li><span class=\"font-112418\">The client, and advertising agency partner change each year.<\/span><\/li>\n<li><span class=\"font-112418\">Each educational institution undertaking the challenge, after a series of internal competitive rounds of pitching, nominates their two best student teams from their capstone cohort to travel to the ACC Finals at the end of October each year.<\/span><\/li>\n<li><span class=\"font-112418\">The ACC Finals is a \u2018live pitch\u2019 event run at the end of October each year&#8217;s competition. This is normally held at the offices of the advertising agency partner which has historically moved between Melbourne, and Sydney in Australia. Future ACC Finals may move to other cities, if agency partners and clients can be secured in other cities and locations.<\/span><\/li>\n<li><span class=\"font-112418\">At the ACC Finals students are awarded prizes which may include certificates, trophies, internships, mentorships, and access to industry professional learning programs. The exact type and range of awards and recognition certification are subject to change each year.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;108287&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;178184&#8243;]<span class=\"font-181735\" style=\"font-weight: 400;\">Who manages the advertising capstone challenge?<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;309827&#8243;]<\/p>\n<ul>\n<li><span class=\"font-112418\">The ACC is managed by its education partners.<\/span><\/li>\n<li><span class=\"font-112418\">As of 2024, this includes Swinburne University of Technology, Western Sydney University, the University of the Sunshine Coast and Auckland University of Technology.<\/span><\/li>\n<li><span class=\"font-112418\">There is no cost for an educational institution to join the ACC. However:<\/span>\n<ul>\n<li><span class=\"font-112418\">Educational institutions must secure the approval of the management committee.<\/span>\n<ul>\n<li><span class=\"font-112418\">The 2024 ACC Director was <a href=\"mailto:dreid@swin.edu.au\">David Reid<\/a><\/span><\/li>\n<li><span class=\"font-112418\">The 2025 ACC Director is <a href=\"mailto:j.greig@westernsydney.edu.au\">John Greig<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span class=\"font-112418\">To participate, there should be at a minimum one academic lead mentoring students through course work, and attending the ACC \u2018live brief\u2019, but each educational partner can (should they choose) support student learning with additional academic and\/or industry mentors.<\/span><\/li>\n<li><span class=\"font-112418\">Ideally, the \u2018live brief\u2019 which is offered as part of the ACC must be integrated within the curriculum (i.e. it is not designed as an extracurricular activity) of the capstone course. This means the teamwork is graded and forms part of students\u2019 marks.<\/span><\/li>\n<li><span class=\"font-112418\">The cost of academic\/student travel\/ accommodation to the ACC Finals must be met by the educational institution engaged in the competition.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span class=\"font-112418\">An educational institution interested in joining ACC should ideally have an advertising major (or minor), but the ACC management committee can consider educational partners delivering programs in associated disciplines, such as marketing, strategic communications, public relations, design or integrated marketing communications.<\/span><\/li>\n<li><span class=\"font-112418\">Each educational institution engaged in the ACC is required to:<\/span>\n<ul>\n<li><span class=\"font-112418\">Nominate their capstone academic to the ACC management committee.<\/span><\/li>\n<li><span class=\"font-112418\">Ensure that the student\u2019s campaign submissions and ideas presented to the client are available for the client to draw on and use, at no cost to the client or agency, i.e. align or allow exceptions to Institutional Intellectual property frameworks to allow this. N.b. Clients using student ideas is not common, but it is one of many reasons why agencies\/clients come on board for ACC. Agencies and clients will retain the option to pay for any IP they wish to use, but the default is that they can draw on any ideas and concepts presented by the student in subsequent campaigns. This condition must be clearly communicated to students and be accepted the institutions.<\/span><\/li>\n<li><span class=\"font-112418\">Ensure their students are covered in full for Insurance purposes in relation to work-integrated learning. Should any student team representing their institution win the competition then it is expected all student members of that team will undertake an internship at the partner advertising agency.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;85661&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;192153&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;156933&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;190847&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;155853&#8243;]Endorsed by the ACC Management Committee \u2013 26 July 2024[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-206062&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;400137&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84831"}],"collection":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/comments?post=84831"}],"version-history":[{"count":76,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84831\/revisions"}],"predecessor-version":[{"id":86687,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84831\/revisions\/86687"}],"wp:attachment":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/media?parent=84831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}