{"id":84780,"date":"2024-07-01T06:36:43","date_gmt":"2024-07-01T06:36:43","guid":{"rendered":"http:\/\/www.advertisingcapstonechallenge.com\/?page_id=84780"},"modified":"2025-06-16T03:40:49","modified_gmt":"2025-06-16T03:40:49","slug":"about-us","status":"publish","type":"page","link":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;96&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;346346&#8243;][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;124967&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;460985&#8243;]<span class=\"font-181735\">What is the Advertising Capstone Challenge?<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;85401&#8243; overlay_alpha=&#8221;100&#8243; overlay_color_blend=&#8221;screen&#8221; border_color=&#8221;&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;260&#8243; uncode_shortcode_id=&#8221;188520&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;96&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;147755&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-112418&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;180611&#8243;]<span class=\"font-112418\">The Advertising Capstone Challenge connects students with real clients and industry partners, to provide an authentic learning experience unlike any other in Australasia. Undergraduate students at Swinburne University of Technology, Western Sydney University, the University of the Sunshine Coast, Auckland University of Technology, and, in 2025, Curtin University, are presented with a \u2018live\u2019 client brief by a leading industry partner and are challenged to develop an innovative and strategic campaign in response.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;96&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;321030&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;85399&#8243; overlay_alpha=&#8221;100&#8243; overlay_color_blend=&#8221;screen&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;260&#8243; uncode_shortcode_id=&#8221;455449&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;96&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;172888&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-112418&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;465609&#8243;]<span class=\"font-112418\">Finalists present their campaign solutions to agency and client executives, with coveted industry internships and mentorships awarded to winning students, along with a trophy and certificate that they can add to their portfolio. The authentic, industry-based learning ensures that the graduating talent of tomorrow are fully prepared with vital knowledge and skills necessary for today&#8217;s complex and constantly-evolving business environment.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;85400&#8243; overlay_alpha=&#8221;100&#8243; overlay_color_blend=&#8221;screen&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;260&#8243; uncode_shortcode_id=&#8221;195810&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;85401&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; overlay_color_blend=&#8221;screen&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;110857&#8243; row_height_pixel=&#8221;400&#8243;][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; overlay_color_blend=&#8221;screen&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;837579&#8243;][vc_custom_heading text_color=&#8221;color-667186&#8243; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;858947&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-181735\">What is the Advertising <\/span><span class=\"font-181735\">Capstone Challenge?<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;867154&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;430545&#8243;][vc_empty_space empty_h=&#8221;1&#8243; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_font=&#8221;font-112418&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;616391&#8243;]<span class=\"font-112418\">The Advertising Capstone Challenge connects students with real clients and industry partners, to provide an authentic learning experience unlike any other in Australasia. Undergraduate students at Swinburne University of Technology, Western Sydney University, the University of the Sunshine Coast, Auckland University of Technology, and, in 2025, Curtin University, are presented with a \u2018live\u2019 client brief by a leading industry partner and are challenged to develop an innovative and strategic campaign in response.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"font-112418\">Finalists present their campaign solutions to agency and client executives, with coveted industry internships and mentorships awarded to winning students, along with a trophy and certificate that they can add to their portfolio. The authentic, industry-based learning ensures that the graduating talent of tomorrow are fully prepared with vital knowledge and skills necessary for today&#8217;s complex and constantly-evolving business environment.<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;129080&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;156907&#8243;][vc_gallery el_id=&#8221;gallery-universities&#8221; 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single_animation_delay=&#8221;100&#8243; no_double_tap=&#8221;yes&#8221; items=&#8221;eyI4Mzc3Nl9pIjp7InNpbmdsZV93aWR0aCI6IjMifSwiODM3NzdfaSI6eyJzaW5nbGVfd2lkdGgiOiIzIn19&#8243; uncode_shortcode_id=&#8221;114104&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;953869&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;113053&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;942041&#8243;]<span class=\"font-181735\">With thanks to these clients and their brands:<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;141861&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;157578&#8243;][uncode_carousel_nav position=&#8221;absolute&#8221; padding=&#8221;0&#8243; h_align=&#8221;center&#8221; hide_arrows=&#8221;yes&#8221; hide_dots=&#8221;yes&#8221; hide_counter=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122090&#8243;][vc_gallery el_id=&#8221;gallery-43823&#8243; type=&#8221;carousel&#8221; medias=&#8221;83361,83927,83929,83930,85650,85635,85637,85742,86247&#8243; carousel_lg=&#8221;6&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original,spacer|half,title,caption&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_text=&#8221;under&#8221; single_overlay_opacity=&#8221;50&#8243; single_image_anim=&#8221;no&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;0&#8243; single_title_semantic=&#8221;h4&#8243; single_title_family=&#8221;font-181735&#8243; single_title_dimension=&#8221;h4&#8243; single_title_weight=&#8221;600&#8243; single_meta_custom_typo=&#8221;yes&#8221; single_icon=&#8221;fa fa-plus2&#8243; single_border=&#8221;yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; single_animation_delay=&#8221;100&#8243; no_double_tap=&#8221;yes&#8221; items=&#8221;eyI4Mzc3Nl9pIjp7InNpbmdsZV93aWR0aCI6IjMifSwiODM3NzdfaSI6eyJzaW5nbGVfd2lkdGgiOiIzIn19&#8243; uncode_shortcode_id=&#8221;115085&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;145286&#8243;]<span class=\"font-181735\">The initiative has been supported by these industry partners:<\/span>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;156390&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-43824&#8243; type=&#8221;carousel&#8221; medias=&#8221;83933,83925,85084,83928,83931,84334,85085,85639,85741,86724&#8243; carousel_lg=&#8221;6&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|nolink|original,spacer|half,title,caption&#8221; 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override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;169297&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;85310&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;184801&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;169469&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;171840&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201260&#8243;]<span class=\"font-181735\">History of the Challenge<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;168031&#8243;]<span class=\"font-112418\">A decade ago, Swinburne University of Technology saw the need for undergraduate students to have more opportunities to gain real industry in their studies They began to embed real-world challenges into their advertising curriculum, culminating, in 2016, in the launch of the Advertising Capstone Challenge (ACC).<\/span><\/p>\n<p><span class=\"font-112418\">Initially in collaboration of The University of Queensland and, from 2019, with Western Sydney University, the idea was to bring clients to the classroom for hands-on learning and mentorship. <\/span><\/p>\n<p><span class=\"font-112418\">Fast forward to 2023 and the Advertising Capstone Challenge has grown to become an Australasian competition welcoming the University of the Sunshine Coast, and Auckland University of Technology as new partners. And in 2025, for our special 10th anniversary year, we are pleased to welcome Curtin University, Western Australia!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;162051&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;835189&#8243;][uncode_counter value=&#8221;1188&#8243; counter_color=&#8221;color-206062&#8243; font=&#8221;font-181735&#8243; size=&#8221;custom&#8221; weight=&#8221;600&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;210329&#8243; counter_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;100&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;962500&#8243;]<span class=\"font-112418\">Students participating<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;584104&#8243;][uncode_counter value=&#8221;228&#8243; counter_color=&#8221;color-206062&#8243; font=&#8221;font-181735&#8243; size=&#8221;custom&#8221; weight=&#8221;600&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;815265&#8243; counter_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;100&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;104390&#8243;]<span class=\"font-112418\">Finalists<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;138513&#8243;][uncode_counter value=&#8221;41&#8243; counter_color=&#8221;color-206062&#8243; font=&#8221;font-181735&#8243; size=&#8221;custom&#8221; weight=&#8221;600&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;413106&#8243; counter_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;100&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;145650&#8243;]<span class=\"font-112418\">Internships\/mentorships offered<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146755&#8243; row_height_pixel=&#8221;750&#8243;][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;853231&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-181735&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; uncode_shortcode_id=&#8221;175629&#8243;]<span class=\"font-181735\">History of the Challenge<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;150263&#8243;]<span class=\"font-112418\">A decade ago, Swinburne University of Technology saw the need for undergraduate students to have more opportunities to gain real industry in their studies They began to embed real-world challenges into their advertising curriculum, culminating, in 2016, in the launch of the Advertising Capstone Challenge (ACC).<\/span><\/p>\n<p><span class=\"font-112418\">Initially in collaboration of The University of Queensland and, from 2019, with Western Sydney University, the idea was to bring clients to the classroom for hands-on learning and mentorship. <\/span><\/p>\n<p><span class=\"font-112418\">Fast forward to 2023 and the Advertising Capstone Challenge has grown to become an Australasian competition welcoming the University of the Sunshine Coast, and Auckland University of Technology as new partners. And in 2025, for our special 10th anniversary year, we are pleased to welcome Curtin University, Western Australia!<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;137498&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;205057&#8243;][uncode_counter value=&#8221;1188&#8243; counter_color=&#8221;color-206062&#8243; font=&#8221;font-181735&#8243; size=&#8221;custom&#8221; weight=&#8221;600&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;163483&#8243; counter_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;60&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;193702&#8243;]<span class=\"font-112418\">Students participating<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;124205&#8243;][uncode_counter value=&#8221;228&#8243; counter_color=&#8221;color-206062&#8243; font=&#8221;font-181735&#8243; size=&#8221;custom&#8221; weight=&#8221;600&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;693787&#8243; counter_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;60&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text text_lead=&#8221;small&#8221; 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position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;85310&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;267099&#8243;][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;96&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;346346&#8243;][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84780"}],"collection":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/comments?post=84780"}],"version-history":[{"count":350,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84780\/revisions"}],"predecessor-version":[{"id":86725,"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/pages\/84780\/revisions\/86725"}],"wp:attachment":[{"href":"http:\/\/www.advertisingcapstonechallenge.com\/2024-front-page\/wp-json\/wp\/v2\/media?parent=84780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}