ACC 2024
TBWA × NAB
TBWA × NAB
We are very excited that TBWA has confirmed as our agency partner for this year’s challenge, creating a brief alongside their client, NAB.
ACC 2024
TBWA × NAB
TBWA × NAB
We were very excited that TBWA confirmed as our agency partner for this year’s challenge, creating a brief alongside their client, NAB.
The student briefing will kick off on Monday 5th August with shortlisted teams to pitch their campaigns to TBWA and NAB in October. More than 1200 students in 240 teams have participated, with over 40 industry internships offered to winners from among 230 Australasian finalists since the first challenge commenced in 2016.
Live Brief Launched
Monday August 5th
TBWA and NAB deliver brief online via Zoom.
Q&A engagement for students
Monday August 19th
TBWA and NAB answer student questions via Zoom.
ACC Finals
Thursday October 24th
Australasian ACC Finals at TBWA Melbourne.
MEDIA RELEASE – LAUNCH DATE: JULY 29, 2024
TBWA\Melbourne and NAB kick off ‘2024 Advertising Capstone Challenge’
The 2024 Advertising Capstone Challenge (ACC) is officially underway, offering a career-defining opportunity to final year advertising and marketing students across Australia and New Zealand. TBWA\Melbourne – The Disruption Company® and NAB are taking on the role of year’s industry partners.
Launched in 2016, the Advertising Capstone Challenge was designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections and the skills necessary to thrive in their future careers.
For this year’s challenge, participants will be tasked with solving real business problems presented by NAB. The brief will require students to tackle the set task by developing innovative and strategic advertising campaigns.
Finalists will have the exciting opportunity to present their campaign ideas to a panel of judges from TBWA\Melbourne and NAB. The winning team will be awarded sought-after mentorships with the agency, shadowing leaders across each of the four departments; strategy, creative, business management and production.
MEDIA RELEASE – LAUNCH DATE: JULY 29, 2024
TBWA\Melbourne and NAB kick off ‘2024 Advertising Capstone Challenge’
The 2024 Advertising Capstone Challenge (ACC) is officially underway, offering a career-defining opportunity to final year advertising and marketing students across Australia and New Zealand. TBWA\Melbourne – The Disruption Company® and NAB are taking on the role of year’s industry partners.
Launched in 2016, the Advertising Capstone Challenge was designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections and the skills necessary to thrive in their future careers.
For this year’s challenge, participants will be tasked with solving real business problems presented by NAB. The brief will require students to tackle the set task by developing innovative and strategic advertising campaigns.
Finalists will have the exciting opportunity to present their campaign ideas to a panel of judges from TBWA\Melbourne and NAB. The winning team will be awarded sought-after mentorships with the agency, shadowing leaders across each of the four departments; strategy, creative, business management and production.
MEDIA RELEASE – LAUNCH DATE: JULY 29, 2024
TBWA\Melbourne and NAB kick off ‘2024 Advertising Capstone Challenge’
The 2024 Advertising Capstone Challenge (ACC) is officially underway, offering a career-defining opportunity to final year advertising and marketing students across Australia and New Zealand. TBWA\Melbourne – The Disruption Company® and NAB are taking on the role of year’s industry partners.
Launched in 2016, the Advertising Capstone Challenge was designed to help bridge the gap between academic learning and professional practice, ensuring students have a competitive edge upon graduation. The program equips the next generation of talent with practical experience, industry connections and the skills necessary to thrive in their future careers.
For this year’s challenge, participants will be tasked with solving real business problems presented by NAB. The brief will require students to tackle the set task by developing innovative and strategic advertising campaigns.
Finalists will have the exciting opportunity to present their campaign ideas to a panel of judges from TBWA\Melbourne and NAB. The winning team will be awarded sought-after mentorships with the agency, shadowing leaders across each of the four departments; strategy, creative, business management and production.
Tom Dobson
Acting Chief Marketing Officer, NAB
“We know that behind any strong brand is strong talent. That’s why developing emerging industry peers is important to us, and why NAB is stepping in to help with practical experience and industry connections through this program. We look forward to learning from students and exploring fresh ideas that can help a brand like NAB.”.
Sarah Tukua
Client Partner, TBWA/Melbourne
“A career in advertising is incredibly rewarding. We are absolutely delighted at TBWA to be supporting this year’s Capstone Challenge, along with our wonderful client partners at NAB, to build a future generation of industry professionals.”
David Reid
Lecturer, Swinburne University of Technology
“We’re very excited to be working with both NAB, and TBWA for this year’s capstone challenge. Truly great brands helping foster the next generation of graduates, the next disruptors!”
“Thanks also goes to this year’s ACC sponsors; The Bureau, Advertising Industry Careers, 42 Courses, and AdNews”
With thanks to this years sponsors:
Media Contact
Emma Byrne, Brand & Communications Director, TBWA\Melbourne
About NAB
At National Australia Bank (NAB) Group, relationships are our strength. We are here to serve customers well and help our communities prosper. More than 38,000 colleagues at the bank provide 10 million customers with secure, easy and reliable banking services. More than 90% of the Group’s workforce are in Australia and New Zealand, with the wider team located in parts of Asia, London, New York and Paris. NAB is proud to be Australia’s biggest business lender. We stand by our customers, and they have our ongoing support. National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 23068
About TBWA\Melbourne
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Our collective of 11,000+ creative minds in over 40 countries, has been named one of the World’s Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek’s 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. We are a disruptive brand experience company that uses Disruption® to help businesses address their challenges and achieve transformative growth. Follow us on LinkedIn, Facebook and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
Media Contact
Emma Byrne, Brand & Communications Director, TBWA\Melbourne
Emma.byrne@tbwa.com
0406128038
About NAB
At National Australia Bank (NAB) Group, relationships are our strength. We are here to serve customers well and help our communities prosper. More than 38,000 colleagues at the bank provide 10 million customers with secure, easy and reliable banking services. More than 90% of the Group’s workforce are in Australia and New Zealand, with the wider team located in parts of Asia, London, New York and Paris. NAB is proud to be Australia’s biggest business lender. We stand by our customers, and they have our ongoing support. National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 23068
About TBWA\Melbourne
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Our collective of 11,000+ creative minds in over 40 countries, has been named one of the World’s Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek’s 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. We are a disruptive brand experience company that uses Disruption® to help businesses address their challenges and achieve transformative growth. Follow us on LinkedIn, Facebook and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).