2020 Brief:

Partner: Deloitte, Sydney

Deloitte and their client, Suzuki, presented the 2020 Capstone Challenge to future-proof the brand and business. They asked teams to develop a strategy that would help Japan’s 4th largest automaker brand gain a larger share of the automotive market.

Brief Objectives

  • Increase brand salience amongst an Australian audience.
  • Develop a platform which would increase brand consideration.
  • Ultimately drive sales of the current range.

Winning Pitch

The winning pitch from The University of Queensland presented their big idea ‘For Fun’s Sake’, with the campaign tagline, “The Next BigThing”.
They adopted a quirky, light-hearted approach to spread the message and boost retention.

Winning Team 

Team Name Ignite
Student Names Chelsea Johnston, Charlotte Wright, Sam Jackson, Ellise Logan and Tom Clark.
University The University of Queensland